🔥
Daily engagement that sticks
A gamified ritual creates genuine excitement. Customers check in daily to climb the board and connect with your brand.
A daily game for your regulars
More than coffee. A community.
Groundswell gives your café a daily game your regulars can't put down — a 60-second trivia, word or puzzle, a leaderboard to climb, and a reason to come back tomorrow.
Loved by independent cafés who'd rather build belonging than hand out discounts.
today at your shop
Wall of Fame
Blue Door Coffee
- 🥇Maya2,480
- 🥈Diego2,315
- 🥉Priya2,190
- 4Jonah2,044
- 5Amara1,987
“Come back tomorrow — the board resets at dawn.”
Daily Word
Blue Door · Today
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Score100
SCAN TO PLAY
The daily game
One scan. Sixty seconds. A reason to return.
Every day a fresh trivia, word, or puzzle game — branded to your shop. No app to download; your customers just scan and play.
1
Scan the QR
On your counter or in-store display — right in the phone browser.
2
Play the daily game
A quick, delightful 60-second game while they wait for their order.
3
Climb the leaderboard
Their score lands on your shop’s branded board for all to see.
4
Come back tomorrow
A brand-new game every day — and a rank to defend.
Your daily games
Choose your game.
Every shop picks the daily game that suits its regulars — each one a fresh 60-second challenge, branded to you. Tap through to see how they play.
Daily Trivia
Closest planet to the sun?
Mercury ✓
Venus
Mars
Jupiter
0:09 left · +8 streak
🎯 Daily Trivia
Test the room’s knowledge.
Five quick multiple-choice questions on a rotating theme — sports, film, local trivia, whatever fits your shop. Fast, friendly, and endlessly re-themeable.
- Fastest correct answers rank highest
- New questions every single day
- A natural icebreaker at the counter
Why it works
The world already plays a daily game.
Quick daily games — a word, a puzzle, a trivia streak — have become one of the most powerful habits on the planet. People play every morning, guard their streaks, and share their scores. Groundswell taps that exact habit — and makes it local.
#1
Gaming is the world’s biggest entertainment
Mobile and casual games out-earn film and recorded music combined. It’s simply where people’s attention already lives.
Daily
A morning ritual for millions
The quick daily word-and-puzzle habit (hello, Wordle) is now part of countless people’s everyday routine.
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Streaks keep people coming back
A fresh game every day is a habit machine — people return, day after day, just to keep their run alive.
But those games connect you to strangers. A local leaderboard connects you to your neighbors.
A global game🌐
- 1player_4821🌎
- 2xX_gamer_Xx🌍
- 3anon_2039🌏
Faceless usernames, half a world away. You’ll never meet them.
Your café☕
- 🥇Mayathe 8am regular
- 🥈Diegotable by the window
- 🥉Priyaoat flat white
Real people, two feet away — that’s what turns a game into a community.
Same proven habit. Local stakes. Real community.
Retention
Turn one-time visitors into your most loyal fans.
Give customers a reason to come back every day — not for a discount, but for the joy of being part of something.
🏆
Turn regulars into champions
Celebrate your top customers publicly. When newcomers see the leaderboard, they want to join the community too.
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No discounts needed
Build real loyalty through recognition and belonging — not by cutting into your margins with endless promotions.
Community
A café is more than coffee. It's a place to belong.
Groundswell turns the small daily ritual of stopping by into something people look forward to — and talk about.
🏅
A local wall of fame
Your regulars, celebrated by name on a leaderboard that lives right at your counter. Being on the board feels like belonging.
💬
Something to talk about
“Did you beat Maya yet?” starts more conversations at the counter than any punch card ever could.
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Organic word of mouth
Customers share their scores and challenge friends — spreading the buzz about your shop for free.
Insights
Know your best customers.
See who's coming in, how engaged they are, and who your most loyal regulars are — so you can celebrate your champions and understand what keeps them coming back.
- ✓Daily engagement & visit frequency
- ✓Top-customer leaderboards
- ✓Participation trends over time
Players this week
+38%M
T
W
T
F
S
S
Maya7-day streak
Diego6-day streak
The platform
Everything you need to build loyalty.
Powerful tools designed for café owners — beyond the game.
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Outreach & messaging
Send personal notes to your top customers — thank them, share specials, or invite them to events.
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Text-blast campaigns
Reach your whole community at once with announcements, promos, or special events.
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Loyalty rewards
Reward your most engaged regulars with perks and exclusive offers.
🎨
Custom branding
Your colors, logo and voice — the game and leaderboard feel unmistakably yours.
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Multi-location
Manage every shop from one dashboard. Each location gets its own board and analytics.
🎮
Daily games & QR
Fresh trivia, word and puzzle games with auto-rotating daily QR codes. Zero setup.
“
★ ★ ★ ★ ★
“I used to know maybe a dozen regulars by name. Now the whole shop knows each other — they trade tips on the game, cheer when someone knocks Maya off the top spot, and linger a little longer. Groundswell made us a neighborhood again.”
Run the numbers
Do the daily math.
A daily game turns customers into streak-keepers — and streak-keepers come back more often. Set the numbers for your shop and see what the habit is worth.
Net gain, every month
+$3,642
≈ $43,705 more a year, after the $99 subscription
900 regulars → 72 hooked (8%) → +2/wk each = 624 extra visits/mo
37.8×return on $99
624extra visits / mo
$3,741extra revenue / mo
Break-even is just 17 extra coffees a month — a couple of hooked regulars cover it.
$99 costextra revenue
Illustrative — every number moves with your inputs. We estimate your distinct regulars as roughly a week's worth of customers (a typical regular drops in about weekly), then apply your hooked share. The upside is the streak: hooked players come back more often, up to every day you're open.
Pricing
Simple, honest pricing.
One flat monthly price per shop — and we help you get set up. No app for your customers, ever.
Most popular
Single shop
$99/month
Everything an independent café needs
- ✓Daily games & branded leaderboards
- ✓In-store display + daily QR codes
- ✓Analytics & insights
- ✓Outreach & messaging
- ✓Custom branding
Multiple locations
Let’s talk
Custom pricing for growing brands
- ✓Unlimited locations
- ✓Everything in Single shop
- ✓Advanced analytics
- ✓Text-blast campaigns
- ✓Priority support & onboarding
Your café’s next chapter
Build a community that keeps coming back.
Delight your regulars every day and turn your café into the heart of the neighborhood — we'll help you get set up.
No app for your customers · Set up with our team · Cancel anytime